The Alias Group | Blog

211 Lake Drive Newark DE 19702

Tel:  302-602-8722

         844-GO-ALIAS (toll free)

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Alias Blog

April 17, 2018

We’re really excited about a recent win we’ve had at The Alias Group. Without giving away too much, because the whole point of our business is to do sales and marketing under the alias of our clients’ companies, we are working on rebranding and launching a product that...

October 31, 2017

Happy Halloween! Whether you’re never too old to trick or treat or would rather fast forward through this holiday to the one where you can eat turkey and fall asleep in front of the TV with no shame, today is a great time to remember that it’s not just creaky old house...

October 27, 2017

Our Alias family has grown again! The team wants to announce our warmest welcome to baby James Brooks Morgner, who will go by Brooks. Brooks was born September 28th at 7:49am and weighed in at 7lbs. 13.5 oz. and 21 inches. He’s a happy, healthy baby boy and the third c...

October 24, 2017

The Alias Group is all about continuing our education in our areas of expertise. Just as no business owns 100% of the market share, no one content person or digital media strategist or web designer knows everything about his or her field. So, we seek out learning oppor...

September 20, 2017

Nobody is perfect. No agency does everything right, and there is no perfect way to always sell your products or services. We totally get that. However, there are some tried and decidedly untrue practices that every salesperson needs to stop doing immediately. Put down...

September 6, 2017

Pictures with back to school signs are forever popping up on my newsfeed. It’s that time of year when the scholastic aged ones return to their institutions of learning and parents do what they can to make the moment Pinterestably perfect and make sure to Facebook share...

August 23, 2017

The only way customers are going to purchase your products or select your service is if they know who you are and what you offer. With the help of templates and drag and drop website building, it has become fairly simple to put together a website and stake your corner...

August 9, 2017

While analysis paralysis and the curse of perfection are major traps where good ideas go to die, there is something to be said for due diligence before jumping head first into a new business venture.  So where is that happy medium? It’s in market research.

At The Alias...

July 26, 2017

Branding isn’t just a buzzword. People seem to have several ideas of what branding actually includes and looks like, and it can get confusing when trying to jump on the bandwagon jargon. You want to brand yourself, but how do you know you’re doing it right? Take a less...

July 19, 2017

It can seem like success is as elusive or mythical as Big Foot. At best, you can get a fuzzy, far away picture that some would agree looks like success, but actually wrangling it is another thing.

When trying to land an account or acquire a new client, nobody can give y...

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