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Alias Blog

November 28, 2018

A company’s brand is perhaps the strongest customer-facing symbol of its value and mission. A strong brand also achieves two more goals: 1) It portrays the personality and culture of your company; and 2) It sets customer expectations for what it’s like to do business w...

October 10, 2018

For many, there are likely a myriad of items—both physical and mental—that would be on the list of unnecessary baggage. In a recent yoga class, the concept of purging personal baggage struck me as both liberating and refreshing. After further consideration, it was clea...

August 29, 2018

Competition in the business world is a powerful force. Business leaders and sales people worldwide compete on the corporate battlefield every day: fighting to retain market share; monitoring the movements of their competitors; watching for new threats. Beating the comp...

August 1, 2018

While managing multi-generational employees in the workplace presents the challenges discussed in last month’s piece, it also offers opportunities to evolve and improve on a number of levels. Rather than dividing the generations on their differences, bring them togethe...

June 27, 2018

Here are some troubling US economic trends that will impact every business:

May 23, 2018

Often, business owners and leaders put significant focus on the outward, customer facing aspects of their business. This attention makes practical sense given the short-term financial gains that can be achieved by adding value to the customer experience.

But there is an...

April 26, 2018

In grade school, I was always excited to go to the book fair and buy the newest Choose Your Own Adventure book. You remember those, right? At the end of each chapter, you were presented with two options, and you got to choose the next step you wanted, turn to the appro...

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