The Alias Group | Blog

Alias Blog

February 8, 2019

Content marketing for B2B is different from B2C, and you should approach it with different goals in mind. Whereas B2C marketing can be full of flashy hype, B2B content marketing often succeeds best when it favors substance over style, honesty over hyperbole, and payoff...

January 14, 2019

Approaching cold call lists for inside sales is like preparing for winter. You can expect cold blasts of pushback, but you can also plan for them.

Just in case you were wondering, cold calling is NOT dead. But you can warm up inside sales cold lists by doing substantial...

October 31, 2018

With B2B inside sales, you need to not only listen carefully, but also document what you hear. That is, put it in the CRM! Customer relationship management (CRM) systems are indispensable for collecting and mining critical details.

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