The Alias Group | Blog

Alias Blog

November 28, 2018

A company’s brand is perhaps the strongest customer-facing symbol of its value and mission. A strong brand also achieves two more goals: 1) It portrays the personality and culture of your company; and 2) It sets customer expectations for what it’s like to do business w...

April 5, 2018

4 Culture Activities to Motivate your Workplace

You've inevitably been reminded about spring's recent start by every social media account you follow, any local news you watch or paper you read, or relative you've talked to since March 21st. People love reminding other p...

March 21, 2018

Deciding that all you need for a successful business is a social media presence is like deciding as long as there are a few bread floaters in your water, you don't need to eat food anymore. You need substance in your diet. Don't collapse because your marketing departme...

March 15, 2018

Let's make one thing about The Goonies absolutely clear. Those dumb adolescents would never have gotten One Eyed Willie's secret treasure (a phrase we still can't believe was snuck past the 1980s MPAA) if they hadn't “hired” some outside help. Brand, Andy, and Sloth es...

October 27, 2017

Our Alias family has grown again! The team wants to announce our warmest welcome to baby James Brooks Morgner, who will go by Brooks. Brooks was born September 28th at 7:49am and weighed in at 7lbs. 13.5 oz. and 21 inches. He’s a happy, healthy baby boy and the third c...

January 12, 2017

The Alias Group is fortunate to have some brilliant and beautiful (if I do say so myself) people working together to create and fulfill other companies’ Growth Identities. While we have years of experience in sales and marketing, many of our employees had lives in indu...

January 10, 2017

Our instincts for survival have evolved from staying alive in the wild to fitting in at the office. Self-promotion can be seen as the height of self-preservation for many 9 to 5 workers. There does seem to be a virus that can run rampant within company cultures that co...

January 1, 2017

A universal new beginning dawned on January 1st. It’s our Gregorian calendar new year, and for many that means taking time to reflect and resolve. At the Alias Group, 2016 was a big year. We officially launched! We got to work with new clients, explore new industries,...

December 12, 2016

“Please” and “thank you” and “you’re welcome” and “excuse me” all have two things in common: they are expressions of common courtesy, and they cost you nothing. Common courtesy extends far beyond simple pleasantries though. Common courtesy in the workplace is a cost-fr...

December 5, 2016

Position: Accounting Manager. Responsible for all things financial. Queen Midas.

Work related passion: Assisting co-workers with solutions to their work challenges. I see my job as keeping things flowing internally. The majority of our employees work with those outside...

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