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Alias Blog

November 20, 2018

It’s the middle of football season and while I am a lifetime Eagles fan, I’m still a little fuzzy on football metrics. I’ve heard commentators discuss the NFL’s Quarterback Rating for years. But what do these metrics really mean? Does any single metric in isolation tel...

June 8, 2018

Have you ever received a text full of 3 letter acronyms, like “LOL, wuz gr8 2 c u. G2g ttys,”?

Where do you start in decoding the text? In marketing, there are lots of 3 letter acronyms (or abbreviations). CMS, CTR, CMO, BR, CPC, PPC, CTA, SEO, SEM, to name a few. Some...

April 17, 2018

We’re really excited about a recent win we’ve had at The Alias Group. Without giving away too much, because the whole point of our business is to do sales and marketing under the alias of our clients’ companies, we are working on rebranding and launching a product that...

March 28, 2018

This has to be the greatest quote to have the misfortune to make its way into faux-leaders' mouths. Mostly because every time someone said it to us, they were trying to politely tell us to shut up and listen to their lecture. Which, we'd like to point out, is intensely...

August 23, 2017

The only way customers are going to purchase your products or select your service is if they know who you are and what you offer. With the help of templates and drag and drop website building, it has become fairly simple to put together a website and stake your corner...

July 12, 2017

While it’s difficult to believe, particularly post 4th of July ra-ra-fireworks-and-BBQ, independence from Britain was far from a popular idea among the colonists in 1775. In fact, those who supported a complete separation were labeled as radicals. One man and one well-...

June 14, 2017

The definition of “good marketing” has changed dramatically over recent years. If you haven’t noticed, the internet has had a slight influence on how people shop, buy, communicate, and generally make all decisions. When I say “slight influence” I mean it’s a game chang...

April 5, 2017

You’re the first to know, it’s not even on our website yet, but there are some changes coming to our marketing services at The Alias Group!

After working with a number of clients across different industries and fields of business, from B2B to B2C, you learn a lot about...

March 29, 2017

Our Marketing Team recently got to ring the bell! Steven Miles decided that his company, Miles Scientific, formerly known as Analtech, Inc., was having a bit of an identity crisis. After acquiring the business, Steven could see that the Analtech name was no longer rele...

March 15, 2017

Trying to run your business in a bubble can be beneficial in some ways. Focus is improved when you shutout the noise of the world. Once you are in the flow of things, a lot of times the momentum can carry you forward on whatever path you’re on. It’s a great feeling to...

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