Can You Prove Marketing ROI?
It’s the middle of football season and while I am a lifetime Eagles fan, I’m still a little fuzzy on football metrics. I’ve heard...
Decoding Marketing Metrics: CTR
Have you ever received a text full of 3 letter acronyms, like “LOL, wuz gr8 2 c u. G2g ttys,”? Where do you start in decoding the text?...
Culture of Success Series: Making a Re-Brand Bell-Ringing Worthy
We’re really excited about a recent win we’ve had at The Alias Group. Without giving away too much, because the whole point of our...
Marketers Don't Listen to Clients Nearly Enough
This has to be the greatest quote to have the misfortune to make its way into faux-leaders' mouths. Mostly because every time someone...
Market Your Way to the Top of Customers’ Minds
The only way customers are going to purchase your products or select your service is if they know who you are and what you offer. With...
Good Marketing is “Common Sense”
While it’s difficult to believe, particularly post 4th of July ra-ra-fireworks-and-BBQ, independence from Britain was far from a popular...
Good Marketing Is About More Than the Space in Which You Do It
The definition of “good marketing” has changed dramatically over recent years. If you haven’t noticed, the internet has had a slight...
Alias Marketing Won’t Propose Marriage On the First Date
You’re the first to know, it’s not even on our website yet, but there are some changes coming to our marketing services at The Alias...
Culture of Success Series: Marketing Bell Ring
Our Marketing Team recently got to ring the bell! Steven Miles decided that his company, Miles Scientific, formerly known as Analtech,...
What Is Your Competition Spending on Marketing?
Trying to run your business in a bubble can be beneficial in some ways. Focus is improved when you shutout the noise of the world. Once...
