Can You Prove Marketing ROI?
It’s the middle of football season and while I am a lifetime Eagles fan, I’m still a little fuzzy on football metrics. I’ve heard...
Decoding Marketing Metrics: CTR
Have you ever received a text full of 3 letter acronyms, like “LOL, wuz gr8 2 c u. G2g ttys,”? Where do you start in decoding the text?...
Culture of Success Series: Making a Re-Brand Bell-Ringing Worthy
We’re really excited about a recent win we’ve had at The Alias Group. Without giving away too much, because the whole point of our...
Marketers Don't Listen to Clients Nearly Enough
This has to be the greatest quote to have the misfortune to make its way into faux-leaders' mouths. Mostly because every time someone...
Market Your Way to the Top of Customers’ Minds
The only way customers are going to purchase your products or select your service is if they know who you are and what you offer. With...
Good Marketing is “Common Sense”
While it’s difficult to believe, particularly post 4th of July ra-ra-fireworks-and-BBQ, independence from Britain was far from a popular...