Get Your Business a Longer Attention Span
There's conflicting evidence on whether or not the average person's attention span is getting shorter. According to some sources, modern...
Why You Shouldn't Go Looking for a Marketing Unicorn
My daughter's love for unicorns began on a crisp September day, when the two of us went to the mall looking for a few long sleeved...
Social Media Marketing is in Desperate Need of Focus and Substance
Deciding that all you need for a successful business is a social media presence is like deciding as long as there are a few bread...
Good Marketing Is About More Than the Space in Which You Do It
The definition of “good marketing” has changed dramatically over recent years. If you haven’t noticed, the internet has had a slight...
What Is Your Competition Spending on Marketing?
Trying to run your business in a bubble can be beneficial in some ways. Focus is improved when you shutout the noise of the world. Once...
