Sometimes, to reach a whole new audience, a company needs an entirely new face. With Nurse Nerds, this face needed to reach specifically Caucasian females, ages 18-31, who attended 4-year universities and lived in Urban Areas within the United States. How did we know all of this? Exam Master purchased our Market Research and Branding packages to accomplish a task that was, at the time, too daunting for them to take on themselves. They needed to understand the audience they wished to target (those that would purchase Exam Master study materials specifically created for NCLEX and FNP preparation and desired a new look to target this audience.
Other than informative research findings, below are the materials that we provided; a logo, brand guide, website, business cards, presentation template, blog and blog content, infographics, advertisements, social campaigns, and trade show collateral.
Miles Scientific (formerly known as Analtech) had a disarray of fonts, colors, and even multiple brand names. Alias worked with them to not only supply possible rebranding options but did several projects with the company to replace outdated packaging, marketing collateral, and trade show materials.