Nobody knows your product or services like you do. You are the expert in terms of what your company has been through, does, is, and can be. You’ve been able to get where you are by working day in and day out with laser focus. However, as much as we hate to admit it, we all have our limits. Have you hit the pause button recently to ask yourself what yours might be and how they’re affecting your business? It’s not a question people like to ask of themselves. It requires being vulnerable. Considering the ways you’re not enough doesn’t feel good, so most people just don’t ask.
We avoid uncomfortable truths because, when confronted, they force us to alter our realities.
Here’s the thing though: you can’t do it all. When you try to do it all, you end up short-changing some pretty important aspects of your business. Whether it’s that your small-time customers aren’t getting contacted, your sales team is operating like they’re in the Wild West with no process, or your marketing plan involves occasionally mentioning something on a Facebook page you created a few years ago whenever you remember the password, there are key growth activities being neglected. The solution isn’t to discover the science behind how Michael Keaton’s character cloned himself in Multiplicity and make more of you. The answer is to get outside of yourself and outsource what needs to be done that isn’t your core competency.
In our Outsource Series, we’ll examine benefits of delegating different aspects of your business. We aren’t talking about having people halfway around the world handle your incoming calls; we’re talking about personal, custom, affordable, hands-on professionals that have the same goal as you: grow your business.
Check back to read about the specific benefits and even some details about how outsourcing works for you regarding sales, marketing, and business planning and processes. You might find that you could significantly lower your stress levels and increase profits with a lot less effort and money than you think.