The definition of “good marketing” has changed dramatically over recent years. If you haven’t noticed, the internet has had a slight influence on how people shop, buy, communicate, and generally make all decisions. When I say “slight influence” I mean it’s a game changer.
By putting information into the hands of the general public at the tap of a screen, the power play many companies used as leverage over consumers was removed. Suddenly, they’re checking you out before you even know they exist. Chances are that if you have a customer in your store, they’ve qualified you as a lead, and not the other way around.
So, now businesses are left with a (fairly) new conundrum: how do I get these potential consumers to look at me over my competition? The digital marketing world is blowing up trying to help you answer that question. That’s why those shoes you looked at once show up on the margins of every site you visit for weeks after. That’s why your Instagram feed has ads for things you researched on your computer. That’s why companies dump thousands upon thousands upon thousands of dollars trying to get their site on the first page of Google. Everyone from stores at the mall to car companies to industrial coaters are trying to get you to look their way first.
But a lot of them are doing it wrong.
It’s one thing to turn heads and get noticed, which in the digital space is quite a challenge, but it’s a whole other thing to make sure that the right heads are turning at the right time, and that they see something promising once they do turn.
The Alias Group does marketing in a way that addresses those exact issues. Good marketing, whether you’re putting your message out in print, online, or at an event, is so much more than the platform it’s broadcasted from. Strategy is critical to marketing success. By spending like crazy to being first on Google, you could blow a budget and see no ROI. In short, you win the battle and lose the war.
Leapfrogging over the basics of your marketing strategy is tantamount to flushing money down the toilet. The Alias Group works with you to thoroughly research what your pain points are and whether or not your goals actually serve to alleviate them. Then we align a sales and marketing strategy that will elevate your business to the next level.
There’s a lot we do, and you can find that out in a number of ways, such as checking out our marketing services modules; however, it’s what we don’t do that’s equally as important to your success. We don’t chase the newest thing in the marketing world and slap a one-size-fits-all solution onto a unique problem. We don’t let you move into a marketing plan without making the necessary steps that proceed and follow that plan to experience success abundantly clear. Our goal is to help you grow, and we make sure that our marketing efforts do that and don’t just check a box of marketing activities.
So, if you’re in over your head on marketing activities or you need help with just one area of execution, give The Alias Group a call and we’ll talk about how we can get you to your growth goals.