Decoding Marketing Metrics: CTR
Have you ever received a text full of 3 letter acronyms, like “LOL, wuz gr8 2 c u. G2g ttys,”?
Where do you start in decoding the text? In marketing, there are lots of 3 letter acronyms (or abbreviations). CMS, CTR, CMO, BR, CPC, PPC, CTA, SEO, SEM, to name a few. Some of these acronyms are vital to understanding your marketing return on investment, but they can be hard to decode.
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