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Decoding Marketing Metrics: CTR

Have you ever received a text full of 3 letter acronyms, like “LOL, wuz gr8 2 c u. G2g ttys,”?

Marketing metrics - Local Marketing Company Newark, Delaware

Where do you start in decoding the text? In marketing, there are lots of 3 letter acronyms (or abbreviations). CMS, CTR, CMO, BR, CPC, PPC, CTA, SEO, SEM, to name a few. Some of these acronyms are vital to understanding your marketing return on investment, but they can be hard to decode.

What is CTR?

Find out by connecting with Kate on LinkedIn.

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