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Marketing Automation Implementation & Migration Services

Marketing Automation Implementation in Salesforce means automating your lead management and continually feeding your lead funnel. Bring together your marketing and lead generation efforts into one platform by marrying Pardot and Salesforce campaigns. Pardot marketing automation manages content on multiple channels through email campaigns, social media, and website traffic.

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The Alias Group delivers marketing automation success by assigning a Certified Pardot administrator and consultant to deliver pardot automation setup and pardot training for staff. Pardot allows users to see ROI by lead sources, close gaps in sales funnels, and fully align marketing and sales. In addition, you’ll see better conversion rates from lead scoring and grading that alerts salespeople when prospects are ready to move to the next stage.


Two marketing platforms integrate fully with Salesforce Sales Cloud, and it’s usually a pretty simple choice of “Pardot vs. Marketing Cloud.” Pardot is generally used for B2B while Marketing Cloud is most often used for B2C applications. Both use dynamic content to create targeted content and improve conversion rates.

Pardot & Marketing Cloud Services ​

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