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Alias Blog

June 30, 2020

In this new role, Kate will head up business development in Alias' rapidly growing Salesforce CRM division. To read the release on PR Newswire click here. 

Newark, Delaware (June 30, 2020) – The Alias Group announces that Kate Morgner has been promoted to Director of Bu...

June 11, 2020

G2 Performance, a national marching band uniform supply company based in Wilmington, DE, had a common sales funnel problem: How do you keep your salespeople focused on sales activities that return the most orders while at the same time filling the top of the sales funn...

May 26, 2020

The Alias Group has formalized its Salesforce CRM Services division by expanding service offerings under Optimization and Implementation categories to serve both new Salesforce users and existing users. The mission at The Alias Group is to raise the performance of our...

May 6, 2020

Salesforce will only perform at the highest level if your sales processes are defined and customized to your business.

January 8, 2020

Manufacturing and B2B sales are different because they often have a specific product with a specific message selling to a narrow market. In manufacturing, what works is dedicating staff or outsourced inside sales to do the hard work of mining cold leads, qualifying pro...

October 22, 2019

No company is immune to misalignments between Sales and Operations. Sometimes it even seems that Sales and Operations will never sync up completely.

It’s because the simple economics of supply and demand aren’t always so simple. Misalignment of Supply (read: Operations)...

June 13, 2019

An industrial component manufacturer came to The Alias Group with a list of over 2,000 sales contacts in a narrow market that they had no way of qualifying. The company had let this under-served segment grow cold and couldn’t determine either the current status or futu...

May 16, 2019

We are only a few days away from the series finale of Game of Thrones, and while everyone is speculating on how it all might end, it is also a great time to reflect on its legacy. Sure, we got lavish costumes and set pieces and spectacular special effects, but I will a...

May 2, 2019

I’d be very wealthy if I had a dollar for every time I’ve heard the leader of a company declare: “We don’t really need a brand guide,” “We all know what colors to use,” “We know who we are,” or “We have a brand guide, but no one really uses it or seems to know what it’...

April 22, 2019

Are you using your Customer Relationship Management system (CRM) to its fullest potential? I can almost guarantee the answer is “No.”

One of the most critical processes in today’s B2B sales strategy development is how sales teams use CRMs. Everyone has heard of the old...

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