The Alias Group | Blog

Alias Blog

February 8, 2019

Content marketing for B2B is different from B2C, and you should approach it with different goals in mind. Whereas B2C marketing can be full of flashy hype, B2B content marketing often succeeds best when it favors substance over style, honesty over hyperbole, and payoff...

November 20, 2018

It’s the middle of football season and while I am a lifetime Eagles fan, I’m still a little fuzzy on football metrics. I’ve heard commentators discuss the NFL’s Quarterback Rating for years. But what do these metrics really mean? Does any single metric in isolation tel...

September 24, 2018

Logo Designs Over Time

There are just some brands that when you hear their iconic name, you immediately picture the logo that accompanies them. Whether that logo is bright and eye-catching or simple and sleek, you have it ingrained in your memory. Marketers thrive on th...

August 30, 2018

SEO may be one of the most misunderstood marketing buzzwords of our time. It is imperative for all businesses to use at least some SEO tactics, but many people do not fully understand the impact they can have on their company’s web traffic, sales, and overall reputatio...

August 14, 2018

There's conflicting evidence on whether or not the average person's attention span is getting shorter. According to some sources, modern humans have an attention span shorter than a goldfish. But when the BBC tried to verify those claims, they couldn't find much beyond...

July 31, 2018

My daughter's love for unicorns began on a crisp September day, when the two of us went to the mall looking for a few long sleeved shirts. As we cruised through H&M, she saw it. A stuffed unicorn costume. She became obsessed. She was going to be a “udicorn” for Hallowe...

July 11, 2018

We all have an acquaintance we follow on social media who fills our news feed with self-centered posts about their life and problems and opinions. How quickly do you click that unfollow button? For us, it's almost immediate. Those sorts of posts make it very easy for u...

June 8, 2018

Have you ever received a text full of 3 letter acronyms, like “LOL, wuz gr8 2 c u. G2g ttys,”?

Where do you start in decoding the text? In marketing, there are lots of 3 letter acronyms (or abbreviations). CMS, CTR, CMO, BR, CPC, PPC, CTA, SEO, SEM, to name a few. Some...

March 28, 2018

This has to be the greatest quote to have the misfortune to make its way into faux-leaders' mouths. Mostly because every time someone said it to us, they were trying to politely tell us to shut up and listen to their lecture. Which, we'd like to point out, is intensely...

March 21, 2018

Deciding that all you need for a successful business is a social media presence is like deciding as long as there are a few bread floaters in your water, you don't need to eat food anymore. You need substance in your diet. Don't collapse because your marketing departme...

Please reload

Categories
Please reload

Featured Posts

The Alias Group Establishes Dedicated Salesforce CRM Services Division

May 26, 2020

1/10
Please reload

Recent Posts